Job Description

The Director of Marketing and Business Development works under the CEO of MountainView Regional Medical Center to establish and evaluate the hospital’s marketing and public relations program as it relates to the business plan. The director interfaces with all departments of the hospital to establish and maintain marketing effective internal public relations strategies and external communications. The director establishes implements and evaluates the hospital’s marketing strategy. The director is also visible in the community to establish, maintain and enhance the perception of good corporate citizenship on behalf of the hospital. This individual is the liaison with the news, media and health and human service organizations that are requesting hospital consideration of sponsorships.

The director also supervises the activities the Marketing Department staff, volunteers and all public relations activities of the hospital. The Senior Circle program is also the responsibility of the director.

The director provides support to the CEO by evaluation opportunities, developing strategies, interfacing with constituents, monitoring the implementation and communicating the results of marketing and communication plans in support of the business plan and other key initiatives.

Education:

Required: A degree in Journalism, Marketing, Public Relations or related field

Experience:

Required: Three (3) to five (5) years of experience working in marketing, public relations or related field

Preferred: Graphic design skills

Licenses/Certificates:

None

Application Instructions

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